BRAND IDENTITY

Wellness starts within the eyes.

ANBAC BRAND STORY

Since 2000, Eyeguard Co., Ltd. has increased the eye health of men, women, and children worldwide. With the launch of our brand, ANBAC, we continue our mission by producing eye-protective screen filters.
ANBAC aims to keep the body and mind healthy by protecting the eyes.
An old Korean proverb states,
“If the value of our body is 1,000, the eyes take up 900.” The eyes are more closely connected to our brain than any other organ in our body, giving them the name “the windows to the soul.” Despite their importance, they are also the busiest functioning organ in our body. They work all day except when we are sleeping, making them prone to constant fatigue.
Considering this concern,
we want you to know that we genuinely care.

WHO WE ARE

ANBAC is a brand that brings people’s eye health, physical health, and mental relaxation. It provides an experience of inner peace while protecting your health.

OUR MISSION

By understanding the lifestyle of people who value
themselves and seek work-life harmony, we help them increase work efficiency, stabilize their minds, and care for their body health.

OUR VISION

We dream of a world where eyes become comfortable,
minds peaceful, and bodies healthy.

OUR VALUES

We strive to capture the following core values into every product, content, service, and experience ANBAC offers.
  • Always be “USEFUL.”
  • Do it “SINCERELY.”
  • Put “TRUST” first.
  • Think from a “SUSTAINABLE” perspective.
  • Keep “ORIGINALITY” but fit the “TREND.”

MARKS & GRAPHIC MOTIFS

Visual elements representing ANBAC

MARKS & GRAPHIC MOTIFS

Visual elements representing ANBAC

MARKS

The brand name “ANBAC” can be divided into “AN” and “BAC” with its vision that the mind is at peace when eyes are relieved, whereby the body will be healthy when the mind is at peace. The Korean word “안” sounds like “an” and is a homonym that means “eyes,” “internal,” and “comfort.” Also, the Korean word “밖” sounds like “bac” and means “external.”

COMBINATION MARK

Our combination mark represents our vision. The mark consists of a font-based word mark and an abstract logo mark.

WORD MARK

The brand identity is artfully captured by shaping two capital A’s to resemble downward-facing eyes, symbolizing a comfortable eye condition. To further enhance these elements, the pupils and eyebrows are simplified and highlighted in emerald green, adding a touch of detail and emphasis.

LOGO MARK

A shape that embraces and protects both eyes and an invisible abstract mind altogether.

GRAPHIC MOTIFS

The ANBAC graphic motif system includes a main motif and a pattern,
applied to our contents to represent the brand identity and deliver a distinctive brand image.

ANBAC_MOTIF_MAIN

MAIN MOTIF

The main motif consists of three lines, representing the layered coating of the privacy filter. The bright color emphasizes the core layer, which plays a key role in the filter’s function. Additionally, the curved representation not only captures the dynamic display changes with the viewing angle when the filter is used but also reflects the user’s biorhythm cycle that affects when their eyes are relaxed by blocking the blue light.

PATTERN

The pattern is formed by repetitively arranging the capital letter A, which combines eyelids and pupils, to create the letter N, representing the word “AN.” In Korean, “AN” embodies the meanings of “eyes,” “internal,” and “comfort.” Plus, the shape created by intersecting the lower parts of multiple capital A’s represents the cross-sectional structure of a privacy filter, which blocks blue light and corrects the viewing angle.
PATTERN

PATTERN

The pattern is formed by repetitively arranging the capital letter A, which combines eyelids and pupils, to create the letter N, representing the word “AN.” In Korean, “AN” embodies the meanings of “eyes,” “internal,” and “comfort.” Plus, the shape created by intersecting the lower parts of multiple capital A’s represents the cross-sectional structure of a privacy filter, which blocks blue light and corrects the viewing angle.

COLORS

Color elements expressing ANBAC

COLORS

Color elements expressing ANBAC

PRIMARY COLORS

FOREST GREEN
Relaxes body
  • Pantone
    348 C
  • CMYK
    97/ 22/ 100/ 9
  • Hex
    #00833d
  • RGB
    0/ 131/ 61
EMERALD GREEN
The most attractive eye color
  • Pantone
    353 C
  • CMYK
    47/ 0/ 47/ 0
  • Hex
    #80e0a7
  • RGB
    128/ 224/ 167
PURE WHITE
Pure mind
  • Pantone
    N/A
  • CMYK
    0/ 0/ 0/ 0
  • Hex
    #FFFFFF
  • RGB
    255/ 255/ 255

SECONDARY COLORS

TINTED BLACK
For text or background
  • Pantone
    N/A
  • CMYK
    0/ 0/ 0/ 90
  • Hex
    #3e3a39
  • RGB
    62/ 58/ 57

NEUTRAL GRAY
For text or background

  • Pantone
    N/A
  • CMYK
    0/ 0/ 0/ 30
  • Hex
    #c9caca
  • RGB
    201/ 202/ 202
LIGHT GRAY
For text or background
  • Pantone
    N/A
  • CMYK
    0/ 0/ 0/ 0
  • Hex
    #efefef
  • RGB
    239/ 239 / 239

SOUNDS

Sound elements reminiscent of ANBAC

SOUNDS

Sound elements reminiscent of ANBAC

Each component of the brand image delivered through ANBAC’s products and services – “distinctive,” “relaxing,” and “secure” - is expressed in sound, and these sounds combine to create a unified ANBAC brand sound. The ANBAC sound is based on a basic leitmotif that expresses the brand’s ultimate pursuit of being “distinctive” and is utilized across all customer contact points. Each sound is consistently set in E major at 110 BPM, which creates an overall “relaxing” and bright, yet “secure” atmosphere.

- YJ Moon, Sound Producer -

DISTINCTIVE (Leitmotif)

Always deliver values that are differentiated from others.

RELAXING

Always ensure a relaxing experience.

SECURE

Always provide products and services that offer a sense of security.

ANBAC BRAND SOUND

A single sound that combines all the elements.